More Than an Audience. A Powerful Buying Community.
The horse life creates year-round purchasing needs and long-term customer relationships.
Horse people buy feed, hay, supplements, veterinary and farrier care, lessons, training, tack, apparel, safety equipment, grooming products, insurance, fencing, footing, barns, arenas, trailers, trucks, farm equipment, real estate, travel, event experiences, books, gifts and professional services — and so much more, on repeat.
They buy month after month, season after season and year after year. Trainers, barn managers and other professionals also influence the purchasing decisions of entire barns, client lists and communities.
Our reader research demonstrates the depth of that commitment:
90% have been involved with horses for more than 10 years.
84% own or lease one or more horses.
Horse-owning readers average 4.5 horses.
74% keep some or all of their horses at home.
One-third report household incomes above $100,000, and one in five report incomes above $150,000.
But our reach does not end with owners. East Coast Equestrian also reaches lesson and lease riders moving toward ownership, families funding the next generation, event audiences, equestrian lifestyle shoppers, future property buyers and lifelong enthusiasts who identify, attend, follow, recommend, influence and buy.
Beyond Region. Beyond Discipline. Built Around Horse People.
East Coast Equestrian reflects the full breadth of the horse life—from barns and backyards to training programs, tack shops, feed stores, farms, clinics, local competitions, rated shows, expos, real estate markets and major destination events.
A trusted brand for nearly 35 years, we reach horse people where they live, shop, show, train, board, travel, gather and make decisions:
- Nearly 70,000 readers each month
- Distribution through 600+ tack, feed and equestrian retail locations all along the East coast
- Placement at 300 equestrian events annually, with a platinum event partner each month
- Now in 11 states
- 18,000 email subscribers
- About 20,000 unique website users monthly
- Continuing visibility through digital issues, web content, email and social media
- 8+ Times a year with special issues to connect you with your audience
- Special sections for advertisers include Barns & Arenas, Equine Health Care and Winter Ready — and more.
Our readers have told us over and over again they value advertiser and marketing partner information as much as our articles — they count on it!
This is not a random digital impression. It is access to a trusted equestrian media brand with decades of reader loyalty and a physical presence inside the places where the horse economy happens.
Advertising Horse People Want to Read
East Coast Equestrian readers do not simply tolerate relevant advertising—they use it to discover products, services, experts, events, properties and ideas that support their horse lives. Nearly one in five readers identifies advertising features as a favorite part of the publication.
That gives advertisers the opportunity to do more than place a logo or promote a price. We help brands educate the market, explain their value, demonstrate expertise and tell the stories that turn awareness into trust.
Advertising opportunities include:
Print and premium placements · 300 word advertiser profiles as part of our topically dedicated special sections · Digital opportunities · Branded·Sponsored content and expert features · Product spotlights and buyer’s guides · Email newsletter sponsorships · Dedicated partner emails · Website and digital-edition visibility · Custom inserts and mini-catalogs · Social amplification · Event and seasonal campaigns
Whether you need one carefully timed placement or an integrated, year-round campaign, we will help you reach the right horse people with the right message at the right buying moment.
Put Your Brand Inside the Horse Life
For advertising opportunities and customized campaign packages, call (717) 509-9800, email phyllis@eastcoastequestrian.net, or complete the request form below.
Advertising Info Request Form
Click on the images or link below to download a PDF (2.9MB) of the 2026 East Coast Equestrian Advertising Rate Sheet.
